Bryce Morrison, Jr.
Vice President
Bryce Morrison, Jr. serves as Vice President of Brokerage for Cape Fear Commercial. He is a licensed real estate broker in North & South Carolina, and is committed to building a reputation of quality and integrity while seizing new opportunities to build customer loyalty. Mr. Morrison encourages new growth through a diverse, proactive attitude that includes continued market research and development of innovative new marketing strategies and solutions to clients’ needs.
Prior to joining Cape Fear Commercial, Mr. Morrison spent over nine years in direct industrial equipment sales to end users in manufacturing, distribution, and warehousing. He worked in a consultative role regarding customer solutions for material handling equipment and supplies to meet specific client needs. He obtained exposure to new markets through extensive sales efforts and involvement with community and industry groups such as the Wilmington Chamber of Commerce, Wilmington Industrial Development Group (Committee of 100), and the Cape Fear Chapter of the Institute for Supply Management.
Mr. Morrison is native to Wrightsville Beach and spent most of his adult life in Wilmington. He received his Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Wilmington. He resides in Wilmington with his wife, Tina, daughter Caroline and son, Bryce III.